Koppe Travel
A new name for
a broader travel ambition.
A Tanzania travel business bringing together wildlife safaris, mountain trekking, Zanzibar, cultural experiences and private tailor-made travel.
Room for more
than safari.
The business will offer several ways to experience Tanzania. Its name needed to support that breadth while remaining memorable for an international audience.
The naming brief called for a premium, adventurous and contemporary character with the flexibility to grow.
Explore. Evaluate.
Choose.
Two rounds of naming exploration were presented. The selection narrowed to Koppe Travel and Wildven Safaris before Koppe Travel was chosen.
The chosen name became the starting point for logo exploration. The team approved the Landmark concept, built around the letter K.
The approved Landmark identity.
Koppe.
From kopje.
A name derived from the granite outcrops found in the landscape.
#244A4E
The colour used in the approved primary logo.
The identity in context.
A name chosen.
A logo approved.
The naming and logo identity work is complete. Koppe Travel selected its name and approved the Landmark logo as the visual foundation for the business.
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